Paul Cochrane & John Lapotaire – “Social Media and Your Business”

Air Date: 10-12-2012| Episode: 259


This week on IAQ Radio we are going to focus on social media issues.  Joining us will be long time friends of the show John Lapotaire (MicroShield Environmental Consulting) and Paul Cochrane (Cochrane and Associates)…

Full Description:

This week on IAQ Radio we are going to focus on social media issues.  Joining us will be long time friends of the show John Lapotaire (MicroShield Environmental Consulting) and Paul Cochrane (Cochrane and Associates). Social media is a fairly recent phenomenon that for years was primarily the domain of young people.  Now social media is a key component of business plans for companies of every size. Facebook, Linked in, Twitter, YouTube, blogs, podcasts, chat rooms, etc. are all important terms in the vocabulary of business in the US today.  Social media is used to locate colleagues, share information, educate, communicate, share likes, dislikes, mobilize movements and much more.

 

Z-Man’s Blog

IAQ’s Social Media Moguls

On today’s episode of IAQradio, RadioJoe and I delved into the subject of social media with our guests Paul Cochrane and John Lapotaire. Paul is a veteran IAQ marketing and PR specialist. John Lapotaire is a Florida based contractor turned environmental consultant specializing in building forensics. Joe and I chose Paul and John as the go-to guys for today’s show because we know they are both using social media successfully.

Nuggets mined from today’s show:

[PC]=attributed to Paul Cochrane] [JL]=attributed to John Lapotaire
•[PC] Social media is a platform on which to share user generated content.

•History. In 1995, Stewart Brand and Larry Brilliant founded a company called WELL, which could be considered as the first social networking site. Mark Zuckerberg launched Facebook from his dorm room in 2004. Facebook now has 1 billion users.

•[PC&JL] Be careful what you post, information is permanent. People who view your posts and info may not have your best interest at heart. Avoid posting about religion, politics. Beware of being drawn into controversies, some people are relentless.

•[JL] Open groups are open to everyone while closed groups offer membership by invitation only.

•[PC] Post current and relevant information, don’t rehash old content. Respond to consumer questions and comments posted on your page.

•[PC&JL] It’s possible to send the same information for posting simultaneously to multiple social media sites.

•[PC] If a picture is worth a 1,000 words, a video is worth 10,000-100,000 words. Online videos are better than pictures. Post video on your website and Youtube, you will find that 85%-90% hits will be from Youtube.

•[JL] Groups are not a democracy, many are actually dictatorships. Moderators may be opinionated, closed minded and biased. Multiple moderators with differing opinions provide greater tolerance.

•[PC] Groups are a good potential market for products.

•[PC&JL] Using social media is free, the only thing participants give up is their time.

•[JL]There is no anonymity on LinkedIn, everyone knows who you are.

•[JL] LinkedIn is a giant professional rolodex.

•[JL&PC] Twitter forces tweeters to cut to the chase and communicate in brief info bursts.

•[JL] LinkedIn has profiles of members, read the profile before you have a knee jerk response.

•[PC&JL] WordPress.com, offers websites and blogging capability.

•[PC&JL] Posting content on blogs and pages builds relevance and is searchable on Google.

•[JL] Check out Pinterest.com
Today’s music: Social Media Blues, by Scott Rodgers
Z-Man Signing off

Please follow and like us: